Why You’re Probably Not Sending Enough Emails…

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I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority. If you don’t ask multiple times, you might miss out on sales. Are you missing out on sales because you’re not sending enough email? When it comes to email, there are three things you probably want to do … Read More

Measure Your Email in 3 Easy Steps

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If someone asked you how email marketing is helping your business, what would you say? Chances are you wear a lot of hats at your small business or nonprofit and maybe numbers aren’t your strong suit. You’d much rather focus on connecting with people in person to sell more of your products and services. How can you be sure that email marketing is worth your time? Let’s take some of the dread and mystery out of measuring the impact of your email marketing, so you can be confident your emails are helping you achieve your business goals. Use the Triple-A … Read More

Get Targeted with Your Holiday Marketing

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Consumers receive a lot of emails during the busy holiday months. This is especially true during the weeks leading up to big shopping days at the end of November. Last year, businesses sent over 2 billion emails in the week leading up to Cyber Monday. One of the best ways to stand out in a crowded inbox and turbocharge your holiday marketing is to personalize the messages you send out. Rather than sending the same offer or information to your entire email list, look for opportunities to target your emails to the different groups of people on your email list. … Read More

5 Things to Ditch in Your Next Email Campaign

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To be quite honest, I’ve seen a lot a garbage in my inbox over the years. And believe it or not, a lot of it was from companies whose email campaigns I voluntarily signed up for.  That being said, there are a number of standouts. I’ve been on some people’s email lists for years, but I still take the time out to read whatever content they send my way.  For the most part, it’s because they keep it short, simple and to the point. After reviewing my favorite newsletters and trying to determine what works and what doesn’t, I decided … Read More