Let’s Get Tracking: 3 Free Marketing Dashboards

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How many business tools do you currently have open in your web browser? Whether you are a small business or nonprofit organization, you probably have multiple places to go to hunt down metrics for your recent marketing campaigns. Wouldn’t it be easier if everything was in one place? One of the best ways to save time and review your metrics is with business dashboards. Business dashboards connect hundreds of applications you use on a regular basis, curating the data you want into one easy-to-read display. Let’s take a closer look at a few business dashboards that offer a clean, crisp … Read More

A Simple Holiday Promotion Plan

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It’s that time of year again. The busiest shopping season of the year — the winter holidays. Aside from the usual rush around the holidays, there are also a few other big shopping days that kick off the season. These days provide you the perfect opportunity to engage with your clients. Black Friday – November 25th Small Business Saturday – November 26th Cyber Monday – November 28th #GivingTuesday – November 29th The holidays and the special events above present an enormous opportunity for you to succeed with your own promotions at a time when your customers are primed and ready … Read More

Focus on Your Holiday Funnel

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Tips to market your business, get more prospects, “WOW!” your new clients, and retain them for the long-run. What is the “funnel?” Simply put, the funnel is a structure—a business tool—that you can use to represent the flow of leads to customers. When you analyze your own funnel, you can prioritize tactics and campaigns to increase the impact of your marketing on your business. Lead Generation The top of the funnel is where you seek to create awareness and demand in order to generate leads. These could be leads you develop from your attendance at events like trade shows, presentations … Read More

Preparing Your Marketing for the Holidays

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1. Create a great holiday offer – With so much competition from the “big guys” and other local businesses, coming up with a compelling offer could be the secret this year’s holiday success. Learn more: How to Create a Small Business Saturday Offer 2. Leverage the channels that matter – The holidays are a busy time for your customers. That’s why it’s important to use the right channels, like email and social media, to get in front of the right people. Learn more: Email Hacks that Will Help You Make More Money This Holiday Season 3. Get organized – Organize your … Read More

4 Ideas for Your Holiday Marketing Campaign

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Depending on your business, there are a number of different campaigns you could run during the holiday season. The type of campaign you decide to run will depend on the products and services you offer, and the audience you’re trying to reach. You will also need to consider the type of results you’re looking for, and your overall goals for the upcoming season. To help you get started, we’ve compiled a list of possible holiday marketing campaigns you can try out. 1. Offer a Coupon – the key to a great offer is that it’s compelling enough to get people to … Read More